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AdTech is the technology backbone of digital advertising. It encompasses the tools and platforms that power the buying, selling, and delivery of online ads. From ad servers and demand-side platforms to data management and fraud prevention, AdTech underpins the entire digital advertising ecosystem.
MarTech is a broad term encompassing all marketing technologies. It covers tools for everything from email marketing to content management, social media, and marketing automation. MarTech helps marketers automate tasks, personalize customer experiences, and measure campaign effectiveness.
AdTech is a subset of MarTech focused exclusively on online advertising. It includes the technologies for creating, delivering, and optimizing ads. This includes platforms for buying and selling ad inventory (DSPs and SSPs), ad servers, and data management platforms (DMPs).
