Accelerated Mobile Pages are a framework developed by Google to create web pages that load incredibly fast on mobile devices. By imposing specific coding and layout restrictions, AMP significantly improves page loading speed, enhancing the overall user experience.
While AMP offers substantial advantages, it's essential to consider potential drawbacks such as design limitations and the need to manage both AMP and non-AMP versions of your pages.
Ultimately, the decision to implement AMP depends on your website's specific goals, target audience, and content type.