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Technical Requirements for Fusify Ad Creatives

On this page, you'll find clear and simple specifications for ad creatives across all Fusify formats. We've gathered the key recommendations to help your ads meet the technical requirements of our DSP platform.

Native Video

A video format that seamlessly blends with content, capturing viewers' attention and encouraging them to watch. Ideal for brand-awareness campaigns and delivering complex messages.

Technical Requirements:

  • Components: Video
  • Maximum Duration: 60 seconds
  • Video Format: mp4 | H.264 codec | 16:9 | up to 1920x1080
  • File Size: up to 4 MB for 15-second videos, up to 8 MB for 30 seconds, up to 12 MB for 60 seconds
  • Links: click link and tracking pixels
  • Links: VAST / VPAID
  • Supported Ad Servers: MOAT, IAS, Google Double Verify

Half-Screen

A creative that takes up a large part of the screen, designed to capture the audience's attention on mobile devices. This format delivers the core message without distracting users from the content.

Technical Requirements:

Video

  • Components: Video
  • Maximum Duration: 60 seconds
  • Video Format: mp4 | H.264 codec | 16:9 aspect ratio | up to 1920x1080
  • File Size: up to 4 MB for 15-second videos, up to 8 MB for 30 seconds, up to 12 MB for 60 seconds
  • Links: click link and audit pixels
  • Links: VAST / VPAID
  • Supported Ad Servers: MOAT, IAS, Google Double Verify

Images

  • Components: 1 image
  • Image Format: jpg, png, webm
  • Resolution: 800x400 pixels
  • File Size: up to 300 KB
  • Example: halfscreen_image.zip
  • Links: click link and audit pixels

HTML

  • Components: HTML, images, JS, and others. We do not support folders—files must be without folders.
  • Resolution: 800x400 pixels
  • File Size: up to 500 KB
  • Example: half-screen_html.zip
  • Links: click link and audit pixels

Mobile Brander

A full-screen banner for mobile devices that appears when scrolling through an article, ensuring maximum audience reach. This format is perfect for vibrant branding and promoting new products.

Technical Requirements:

Mobile Brander (Image)

  • Components: 2 images
  • First image: 440x950 pixels
  • Second image: 440x440 pixels / 440x600 pixels
  • Image Format: jpg, png, webm
  • File Size: up to 1 MB
  • Example: Mobile_Brander_Image.zip
  • Links: click link and audit pixels

Mobile Brander (Video)

  • Components: Video and (optionally) image
  • Maximum Duration: 60 seconds
  • Video Format: mp4 | H.264 codec | 9:16 aspect ratio | up to 1080x1920 resolution
  • File Size: up to 4 MB for 15-second videos, up to 8 MB for 30 seconds, up to 12 MB for 60 seconds
  • Example: Mobile_Brander_Video.zip
  • Links: click link and audit pixels

Classic and rich-media banner formats that can be placed on any website. A great choice for bright advertising campaigns, retargeting, and showcasing products and services in a variety of ways.

Technical Requirements:

  • Popular Supported Sizes: 320x100, 300x250, 336x280, 160x600, 300x600, 728x90, 970x250, 540x300
  • Additional Supported Sizes: 300x50, 120x240, 240x400, 120x600, 450x300
  • Components: 1 image
  • Image Format: jpg, png, webm
  • File Size: up to 300 KB
  • Links: click link and audit pixels

Banners (HTML)

  • Popular Supported Sizes: 320x100, 300x250, 336x280, 160x600, 300x600, 728x90, 970x250, 540x300
  • Additional Supported Sizes: 300x50, 120x240, 240x400, 120x600, 450x300
  • Components: HTML, images, JS, and other files. Folders are not supported—files must be in the root directory.
  • File Size: up to 500 KB
  • Links: click link and audit pixels

Rich-media (Flipbook)

  • Popular Supported Sizes: 300x250, 336x280, 300x600, 540x300, 800x400
  • Components: up to 10 images
  • Image Format: jpg, png, webm
  • File Size: up to 1 MB
  • Links: click link and audit pixels
  • Example: Flipbook.zip

Rich-media (3D Card)

  • Popular Supported Sizes: 300x250, 336x280, 300x600, 540x300, 800x400
  • Components: 2 images — main image and background
  • Image Format: jpg, png, webm
  • File Size: up to 500 KB
  • Links: click link and audit pixels
  • Example: 3D_Card.zip

Rich-media (Slider)

  • Popular Supported Sizes: 300x250, 336x280, 300x600, 540x300, 800x400
  • Components: 2 images
  • Image Format: jpg, png, webm
  • File Size: up to 500 KB
  • Links: click link and audit pixels
  • Example: Slider.zip
  • Popular Supported Sizes: 300x250, 336x280, 300x600, 540x300, 800x400
  • Components: 4 images + 1 image for the static part
  • Image Format: jpg, png, webm
  • File Size: up to 500 KB
  • Links: click link and audit pixels
  • Example: half_cube.zip
  • Popular Supported Sizes: 300x250, 336x280, 300x600, 540x300, 800x400
  • Components: up to 10 images
  • Image Format: jpg, png, webm
  • File Size: up to 1.5 MB
  • Links: click links (different links can be used for each image) and audit pixels
  • Example: Carousel.zip
  • Popular Supported Sizes: 300x250, 336x280, 300x600, 800x400
  • Components: up to 10 images, drag&drop icon (optional). Images should occupy 100% of the height and 80% of the width of the banner.
  • Image Format: jpg, png, webm
  • File Size: up to 500 KB
  • Links: click links and audit pixels
  • Example: Carousel_v2.zip

Rich-media (Carousel V3)

  • Popular Supported Sizes: 300x250, 336x280, 300x600, 800x400
  • Components: up to 10 images or videos, drag&drop icon (optional)
  • Format: jpg, png, webm
  • File Size: up to 500 KB
  • Links: click links and audit pixels
  • Example: Carousel_v3.zip
  • Icons: icons_for_carousel_v3.zip

Rich-media (Fog)

  • Popular Supported Sizes: 300x250, 336x280, 300x600, 540x300, 800x400
  • Components: 2 images, drag&drop icon (optional)
  • Image Format: jpg, png, webm
  • File Size: up to 500 KB
  • Links: click link and audit pixels
  • Example: FOG.zip

Rich-media (Before/After)

  • Popular Supported Sizes: 300x250, 336x280, 300x600
  • Components: 2 images, drag&drop icon (optional)
  • Image Format: jpg, png, webm
  • File Size: up to 500 KB
  • Links: click link and audit pixels
  • Example: Before_After.zip
  • Icons: icons_for_before_after.zip

Rich-media (Showcase)

  • Components: 1 image, text
  • Image Format: jpg, png, webm
  • File Size: up to 500 KB
  • Links: click links and audit pixels
  • Example: Showcase.zip

Rich-media (Scratch)

  • Popular Supported Sizes: 300x250, 336x280, 300x600, 800x400
  • Components: 2 images, scratch icon (optional)
  • Image Format: jpg, png, webm
  • File Size: up to 500 KB
  • Links: click link and audit pixels
  • Example: Scratch.zip

Rich-media (Double 3D)

  • Popular Supported Sizes: 300x250, 336x280, 300x600
  • Components: 4 images — 2 background images and 2 top images
  • Image Format: jpg, png, webm
  • File Size: up to 500 KB
  • Links: click link and audit pixels
  • Example: Double_3D.zip

Useful Resources

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