Impression

Impression in digital advertising is a metric that reflects the number of times an advertisement was potentially displayed to a user.

It's important to note that an "impression" doesn't always signify an actual display of the ad. In the context of programmatic advertising, an impression may be counted at the auction-winning stage, even if the ad hasn't yet been loaded onto the user's page.

In the Fusify system, an impression specifically refers to the actual loading of the advertisement onto the user's page. 

We ensure independent verification of this event by loading their own pixel at the time of ad loading. This pixel helps verify that the ad was indeed displayed to the user on the page, ensuring the accuracy and transparency of their metrics.