Ad Network

An ad network is a platform that connects advertisers with publishers. It acts as a marketplace where advertisers buy ad space from websites and apps (publishers).

How it works:

• Collects ads: Gathers ads from various advertisers.
• Matches ads to websites: Selects suitable ads for different websites based on content and audience.
• Displays ads: Shows ads to website visitors.
• Pays advertisers: Charges advertisers based on ad performance (like clicks or impressions).

Benefits:

• Helps advertisers reach a wider audience.
• Generates income for publishers.
• Enables targeted advertising.

Examples: Google AdSense, Facebook Audience Network.