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Engaged Users is a metric that indicates the number of users who actively interacted with a website after clicking on an advertisement. To be considered engaged, a user must stay on the site for more than 10 seconds, interact with page elements (such as clicking on a link or filling out a form), or view more than one page.
The Engaged Users metric helps assess the quality of traffic generated by ad campaigns. It shows how effectively the site retains and engages users after their initial click on an ad, which is important for evaluating the overall effectiveness of a marketing strategy.