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Bounce Rate is a web analytics metric that measures the percentage of users who leave a website after viewing only one page without taking any further actions (such as navigating to other pages, clicking on links, or completing target actions). This metric is crucial for understanding how effectively a landing page retains users and encourages interaction with the website’s content.
If 1,000 users visit a website, and 400 of them leave after viewing only one page, the bounce rate would be:Bounce Rate = (400/1,000) × 100 = 40%.