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A pioneer in the automotive industry with years of experience and a robust market share of over 10%

Project

Auto

The service

Inbanner Rich-Media

Period

March - April 2024

Project overview

The goal of the project is to familiarize the target audience with the unique features of the company's vehicles.
The primary objective is to achieve a high CTR while simultaneously creating significant media coverage.
By using Rich-media creatives and optimization, the aim is to capture a high level of user attention.

Technologies we used

Ad Serving

DMP

DSP

Carousel

Flipbook

3D Card

Team

No items found.

The creatives

The challenge

We employed in-banner Rich-media formats and optimized ad visibility to maximize results. Through thematic targeting, the ads appeared in content related to cars, electric vehicles, and technology — this allowed for effective budget allocation.
Throughout the campaign, we continuously monitored ad visibility and made adjustments, achieving over 65% banners visibility in a quality environment.
Additionally, our team utilized the full available inventory, enabling us to reach the widest possible audience. The use of a brand safety mechanism ensured that ads were displayed only on safe pages, excluding content related to war and violence.

Main Challenges:

Results

Native Video

Showcases

Reach

CTR

Clicks

VTR

Viewability

Banners

Showcases

Reach

2,4M

CTR

0,22 %

Clicks

VTR

Viewability

67 %

Half-screen

Showcases

Reach

CTR

Clicks

VTR

Viewability