Fusify.io: 2023 in Numbers and Events

In 2023, after rebranding, the Ukrainian team Fusify.io officially entered the market in Ukraine. We are growing, expanding, and launching new products and services that assist not only advertisers but also help them achieve their goals.

We observed an increase in demand for high-quality solutions for Brand Safety in 2023. However, news resources, especially in 2022-2023, which are important for the audience, were often avoided by advertisers. We learned to address these challenges.

Our success is connected to the trust our clients place in us. It is built on the efficiency we provide during the execution of advertising campaigns.

The Numbers We Want to Share

The Volume of Advertising Queries

In 2023, Fusify.io reached 1 billion advertising queries per day. This means that we provide advertisers with the opportunity to reach millions of potential customers worldwide.

Native Video Traffic

Fusify.io provided access to native video traffic with a volume exceeding 100 million views per day, covering 75% of the Ukrainian online audience. This means that the client's advertising video is always integrated into relevant content on the website, ensuring the effectiveness of the advertising campaign remains high.

Media Planning

We have established a media planning department that assists clients with the architecture and launch of advertising campaigns. Over the course of the year, we managed to generate and launch over 300 campaigns, reaching approximately 1000 brands.

Content Traffic Identification

We have achieved an 80% coverage of content traffic identification in Ukraine. This enables companies to select the relevant content for advertising placement and ensures more precise targeting of the audience.

New Markets

This year, we initiated expansion into three new markets—Turkey, Brazil, and Mexico.  We consider these regions highly dynamic and we are fully prepared to meet our clients' demands to the maximum extent.

DMP

Our team has launched our own DMP. This platform enables companies to collect and analyze data about their customers and target audiences. Currently, the DMP provides 30+ audience segments for our clients.

What We Aim For

Fusify.io achieved significant success in 2023. The company strengthened its positions in the Ukrainian market. We continue to evolve and implement new products and services to offer our clients the best opportunities for business promotion.

We are very focused on making digital advertising more effective and useful. This way, advertisers can achieve their goals, and users can gain inspiration from advertising. I know that this will be possible by placing an even stronger emphasis on technology. This will give us the opportunity to create even more personalized, vibrant, and targeted advertising campaigns.

Advertising is a powerful tool. And we would really like it to become transparent, honest, and genuinely cool! 

The path to achieving these goals will not be easy. But every challenge is an opportunity for growth. Let's grow together!