A Swiss giant in the world of electronics, holding leading positions with a market share over 20%.

To introduce the interested audience to promotional offers for Valentine's Day:

• Video ads with PPC model were used to ensure maximum return on the advertising budget.
• Creation of videos based on client content involved developing custom video ads using the provided images and texts.

The solution offered:

• The primary objective of the client was to increase the number of ad clicks, but they lacked ready-to-use video content. Creative Lab developed over 20 video ads based on the information provided by the client. This enabled the client to leverage video networks for advertising and present their offerings to the audience in an engaging and dynamic format.
• The entire available video ad inventory of the platform was utilized, which helped achieve maximum audience reach within the budget. The ads were placed on the largest media platforms in Ukraine, including tsn.ua, unian.ua, pravda.com.ua, obozrevatel.com, among others.
• To efficiently utilize the advertising budget, we applied thematic targeting. The ads were shown alongside content related to high technology, consumer electronics, and electronic entertainment. This ensured the ads were displayed in a relevant contextual environment at the moment users were interested in the topic.
• During the campaign, our specialists optimized the ads and their placements on a daily basis. The Creative Lab team also developed several new creatives. This allowed us to achieve all the client’s objectives — both in terms of the number of ad clicks and the cost per click. Additionally, the client gained significant reach and excellent visual engagement with the interested audience by using video format.