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The leader in Ukrainian wine with an expansion into over 20 countries worldwide.

Project

Alcohol

The service

Video advertising

Period

March-April 2024

Project overview

The goal of the project is to increase audience awareness of the brand's product.
The primary objective is to utilize all available formats to optimize the cost per contact.
Leveraging optimization tools to enhance the visibility of advertising messages.

Technologies we used

Ad Serving

DMP

DSP

Carousel

Flipbook

3D Card

Team

No items found.

The creatives

The challenge

The client provided three advertising video creatives. The Fusify team adapted them to fit all our advertising formats.
The advertising campaign was targeted at a broad audience. At the same time, we excluded ad placements within sensitive content related to war and violence to ensure that viewers experienced only positive emotions when interacting with the ads.
For placement, we utilized our entire network, which allowed us to reach the maximum number of users and ensure optimal costs.
Throughout the campaign, our specialists continuously optimized placements to achieve the goals. These actions, along with our procurement optimization technology, enabled us to reach a broad audience and achieve high-quality viewability and CTR metrics.

Main Challenges:

Results

Native Video

Showcases

Reach

5,5 M

CTR

0,25 %

Clicks

VTR

Viewability

56 %

Banners

Showcases

Reach

CTR

Clicks

VTR

Viewability

Half-screen

Showcases

Reach

CTR

Clicks

VTR

Viewability