A bookmaker with the most recognizable name in the Ukrainian betting market.

• Covered a wide audience of users throughout Ukraine, ensuring maximum market penetration.
• Increased brand awareness and attracted a targeted audience to our flagship product.
• Effectively targeted the male audience with interests in sports, gaming, and football.
• Utilized all advertising formats for maximum impact:
  • Native Video - attracted attention through natural integration
  • Mobile Half-screen - captured users on the go
  • In-Banner Rich Media - created an interactive experience for users

Offered Solution:

• The client provided creatives for Native video and Half-screen formats, while our Creative Lab developed in-banner rich media creatives in two popular variations. This allowed us to create banners of different sizes and optimally utilize the most visible areas on the platforms.
• Thanks to reaching more than 90% of the Ukrainian audience, we achieved maximum attraction of interested users.
• Our team developed an individual targeting strategy tailored to the client's needs. Fusify used a mix of audience and content targeting, which allowed us to reach the male audience interested in entertainment topics. This led to excellent campaign results, as evidenced by high CTR and VTR rates.
• We optimized performance across platforms, display times, and budget allocation to more interested audiences. In addition, we optimized user interaction with advertising based on the analysis of Post-back tracking together with the client. Thus, it was possible to achieve all the indicators of reach and audience interaction that the client expected.