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The advertising campaign "Festive Spirit for Everyone"

Project
Coca-Cola
The service
Advertising campaign
Period
December 2023
Project overview
  • Increase in brand awareness
  • Boost in sales and formation of a positive brand image
  • The campaign was conducted with the integration of IAS counters to monitor compliance with the client's brand safety indicators.

Technologies we used

Ad Serving
DMP
DSP
Carousel
Flipbook
3D Card

Team

Alina Butenko
Sales Operation Manager in Ukraine
Andriy Bukhonsky
Country Manager for agencies in Ukraine
Katerina Dubovska
Sales Operation Manager in Ukraine
The creatives
The challenge

Fusify's Solutions Deliver Maximum Impact

  • Our Creative Lab crafted stunning and interactive In-banner Rich-media ads that left a lasting impression on the target audience. The client's videos perfectly embodied the product's essence, further captivating viewers.
  • Visibility and Accessibility: The brand aimed to make its advertising as visible and accessible to a wide audience as possible, with a particular emphasis on brand reputation and safety. We selected 100% safe themes for ad placement, curated the best content environment for the advertising messages, and utilized our DSP capabilities to ensure placement everywhere except sensitive topics.
  • Consistent Brand Presence: The client sought to maintain a constant presence with a broad audience. Therefore, we secured placements only on high-quality sites with excellent viewability and VTR metrics. Daily optimization allowed us to meet the high standards of this globally recognized brand.
  • Exceptional Brand Safety: We achieved a brand-safety level exceeding 99.8%, as verified by IAS.

Main Challenges:

Results
Native Video
Showcases
Reach
>1.3M
CTR
0,9%
Clicks
VTR
85%
Viewability
90%
Banners
Showcases
Reach
>3,3M
CTR
0,1%
Clicks
VTR
Viewability
40%
Half-screen
Showcases
Reach
CTR
Clicks
VTR
Viewability